1 — Who we are, and what these Terms cover
loopSEO is a hosted service that researches keyword clusters, generates long-form articles, publishes them to your WordPress sites, monitors their performance in Google Search Console and rewrites what loses ground. It is operated by loopSEO (loopseo.org) — "loopSEO", "we", "us". Our registered details are available on request.
These Terms form the whole agreement between you and us regarding the service. If you subscribe on behalf of a company or a client, you confirm you are authorised to accept them for that business. Where a consumer statutory right cannot be waived, nothing here limits it.
2 — What the service does — and doesn't
Day to day, the nightly loop: researches live Google results using your Searlo key, drafts or rewrites articles based on that data, publishes to the WordPress sites you connect, scores pages against Search Console data and reverts changes that performed worse. You control what runs, how much runs per night, and whether articles publish or land as drafts.
loopSEO is a tool run to your instructions. It is not an agency, a consultancy, and not a publisher: you choose the niches, review what it writes (or let it draft), and everything it produces lands on properties you own and control.
3 — Accounts and eligibility
- You must be at least 18 years old and able to form a binding contract.
- Keep your registration details accurate, and keep your credentials to yourself: you are responsible for everything done through your account.
- One account per customer. Plans define how many sites you may connect and how many articles the account may produce per day — those limits are part of these Terms.
- Tell us promptly at [email protected] if you suspect unauthorised access.
4 — Subscription, billing, renewal
- loopSEO is sold on a monthly subscription at the price shown at checkout for each plan (Blogger, Freelancer, Agency, Enterprise).
- Payments are handled by Lemon Squeezy as our Merchant of Record: they process the payment, invoice you and remit sales tax / VAT where applicable. We never see or store your full payment details.
- Subscriptions auto-renew monthly on the date you first subscribed. You can cancel any time — the subscription then ends at the close of the current period, and no partial-month refunds are given.
- A failed payment may pause the loop until it's settled. Keep your billing details current in the customer portal.
- If we change prices, we give at least 30 days' notice before the new price applies to your renewal.
5 — Third-party services run on your accounts, at your cost
This is important and different from most tools: loopSEO runs on your own API keys. You open and own the accounts with OpenRouter (AI models), Searlo (SERP data), Spider.cloud (page reading), Kie.ai (image generation), Google (Search Console API, free) and Cloudflare (R2 storage / CDN, on your own bucket and domain).
- Their terms of service apply between you and them; you are their customer, not us.
- Their fees, credits and quotas are paid by you, directly to them. Your loopSEO subscription covers the software, not the usage behind it — we never resell tokens, add margins or invoice you for their consumption.
- We are not liable for their costs, outages, rate limits or pricing changes, and cannot refund anything you spent with them. If a provider changes its rules or prices, what changes for you is that relationship, not these Terms.
- You are responsible for keeping those accounts in good standing and compliant with their terms — including Google's — as they apply to your use.
6 — Acceptable use
- Use loopSEO for lawful content only. No illegal material, no malware, no fraud, no content that infringes others' rights, no spam at scale.
- Don't use the service to attack, overload or scrape third parties; don't circumvent plan limits, share one account across parties, or resell access without agreement.
- Don't reverse engineer the service or extract its source, prompts or templates beyond what the law allows.
- We may suspend an account that breaks these rules — with notice whenever reasonably possible — while the issue is resolved.
7 — Your content stays yours
Your WordPress sites, your connected domains, your clusters, the generated articles and images, and everything on your Cloudflare bucket: all of it is yours. You grant us only the limited licence needed to run the service on your behalf — store configurations, process content, call your APIs, publish to your sites, and keep the logs that make scoring and rewrites work.
Because it lives on your own properties (your WordPress, your R2), if you cancel, your content stays exactly where it is — there is nothing to export from us and nothing held hostage.
8 — AI-generated content: your review, your call
Articles are generated automatically from the data and instructions you configure. AI output can be wrong, incomplete or off-brand: you are the publisher. You decide whether to review drafts before publishing, and you are responsible for what ends up on your sites — including factual accuracy, claims, advertising disclosures (affiliate links included), and compliance with search engine guidelines. loopSEO's output is not professional advice of any kind.
9 — No promise of results
We built loopSEO to make content work harder, but we do not promise rankings, traffic, indexing, clicks or revenue. Search performance depends on factors nobody controls — your niche, competition, domain history, Google's algorithms. Metrics shown in the dashboard come from the Search Console property you connected and are indicative, not audited. Anything on the site or in the samples is illustrative, not a forecast.
10 — Privacy
We collect the minimum needed to run your loop, never sell personal data, and encrypt your credentials at rest. The details — what, why, and for how long — are in the Privacy Policy. For EU-specific roles, subprocessors and transfers see the GDPR page; California residents, see CCPA.
11 — Disclaimers
The service is provided "as is" and "as available", without warranties of any kind to the maximum extent permitted by law — including fitness for a particular purpose, uninterrupted availability, or that third-party APIs will always work. We schedule maintenance, and sometimes the internet has other plans.
12 — Limitation of liability
To the maximum extent permitted by law: neither party is liable for indirect, incidental, special or consequential damages, including lost profits, lost traffic or lost data. Our total liability for all claims is capped at the amount you actually paid us in the 12 months before the first claim event. We are specifically not liable for: charges or losses you incur with third-party API providers; content you choose to publish; or actions search engines take against your sites.
13 — Indemnification
You agree to defend and hold us harmless from third-party claims arising from content you publish, your use of the connected third-party services, or your breach of these Terms — not from our own breach of them.
14 — Term and termination
You can cancel any time (§4). We may suspend for breach (§6) or non-payment, and terminate with 30 days' notice for convenience. When the service ends, the loop stops; your content remains on your WordPress and your storage, and sections of these Terms that by nature should survive, survive.
15 — Changes to the service and these Terms
We improve loopSEO continuously — features may evolve. If a change is material to these Terms, we give at least 30 days' notice (email or in-app). Continuing to use the service after that means you accept the updated Terms; if you don't, cancel before they take effect.
16 — Governing law and disputes
These Terms are governed by the laws of the country where loopSEO is established, without prejudice to mandatory consumer protections in your country of residence. Disputes go to the courts of that country, unless the law gives you the right to sue where you live.
17 — Contact
Questions on these Terms: [email protected]. For anything about your data, use [email protected].